Barack and Michele are expanding their media footprint. In addition to their Netflix deal, Spotify and the Obamas have inked a deal produce exclusive podcasts on the streaming platform. The Obama's production company will begin working with Spotify producing podcasts. Their production company, Higher Ground, announced the Spotify partnership earlier today. The Presidential couple will be developing, producing, and even adding in their voices from time to time on the podcasts they produce through Higher Ground Audio, the podcast division. The podcasts will cover a variety of topics for listeners around the world.
The financial terms of the deal were not disclosed at the announcement of the signing.
Spotify's Chief Content Officer, Dawn Ostroff said of the deal, "President Barack Obama and Michelle Obama are two of the world's most important voices and it is a privilege to be working with them to identify and share stories that will inspire our global audience, which looks to Spotify for unique, breakthrough content." Barack Obama said, "We've always believed in the value of entertaining, thought-provoking conversation. It helps us build connections with each other and open ourselves up to new ideas. We're excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think and, hopefully, bring us all a little closer together."
The Obamas will join the likes of Joe Budden and Jemele Hill as Black talent to produce and host podcasts on the platform. Their podcasts will be Spotify-exclusive, as the platform is making a push to have a larger footprint in the podcasting realm. Their first podcast is rumored to be out in 2020, just in time for the election cycle. This announcement comes a few months after the couple announced they signed a multi-year deal with Netflix to produced scripted and unscripted shows and movies. They will be able to reach a considerable audience, as Spotify has 217 million monthly active users.