Black Girls Rock!!! This has been true since before the phrase was popular and will remain true until the end of times. Black girls and women have been killing it in different industries for decades and will continue to do so. Enter, Shontay Lundy.
Lundy is the brains and creativity behind Black Girls Sunscreen. Their website says it is "Sunscreen made by women of color for people of color, because we get sunburned too. Black Girl Sunscreen dries completely clear so it’s perfect to use before any outdoor activity or even under your favorite makeup products." There a few selling points here: Black Owned, made by people of color, AND it dries clear! I know people are tired of the whiteness that the regular sunscreen leaves when it dries and sweat begins. The amazing part of all of this is that Black Girl Sunscreen only has five employees.
Black Girl Sunscreen is a vegan SPF-30 and the ingredients include avocado, jojoba, aloe, cocoa butter, and carrot juice. Lundy said, "We created a groundbreaking product for an under served market that resonated with our community. Black Girl Sunscreen brought awareness and shifted a mindset around people of color wearing sunscreen.” Black Girl Sunscreen also has a formula available for kids as well!
In the midst of a global pandemic, Black Girl Sunscreen received an investment of $1 million from a female investor, bringing the company's valuation to over $5 million. The value of the company will continue to increase as more and more people flock to Target to purchase the product and spread the word to their friends and social media followers. Lundy and Black Girl Sunscreen are benefiting from having a very effective product and being Black Owned, in a time where many Black people are searching for ways to support Black Owned businesses.
Keep up the great work, Shontay! We are rooting for you!!!