Colin Kaepernick Helps Nike Win their First Emmy Since 2002

Colin Kaepernick and apparel company, Nike secured an Emmy for Outstanding Commercial for the controversial ad that stemmed from the brave gesture of Kaepernick kneeling during the national anthem in protest of social injustice and police brutality.

The commercial was released at the start of the 2018 NFL season featuring other athletes such as LeBron James, Serena Williams, and other notable sports figures. The ad was centered around social justice, sports, and race. Kaep said his goal with the commercial was to "inspire the young people to change the world."

Dream Crazy, which is the name of the commercial won the award at the Creative Arts Emmys. It was up against other creative powerhouse commercials from the likes of Netflix and Apple, which had two ads nominated.

Since the commercial dropped, Nike's stock has shot up 36% despite MAGA supporters outrage of the ad. Even with some negative reception, the masses loved the commercial and last year on Labor Day, the company saw a 5% increase, almost a $6 billion revenue increase to Nike's current market value at that time.

While the 31-year old quarterback has been unemployed since he began his activism on behalf of people of Color in 2016, he stays ready for a call from an NFL team. He gets up to work out 5 days a week, for 3 hours a day, at 5:00am preparing for the moment his phone actually rings. It has been reported that his agent has reached out to teams who have lost their starting quarterbacks in this first 2 weeks of the 2019 NFL season. We are hoping Kaep gets a call and a chance, which he most certainly deserves.

Image Source: Nike

4 views0 comments

Recent Posts

See All