Curl-ish: Tracee Ellis Ross is Launching a Hair Care Brand

Everyone's favorite fashionista, carefree, actress, Tracee Ellis Ross is debuting a hair care brand called Pattern. Yesterday, Ross announced on Instagram that her brand was "specifically for curly, coily and tight textured hair.”

In the announcement, Ross was sporting an interesting yet so her outfit of no clothes, but just her curled mane, one that we as an audience have loved since we've first seen her on tv. The Black-ish star said she had been dreaming of this moment for 20 years, but has been working on it for 10 years. Finally, this is a dream fulfilled for her. Another moment to think about not giving up for the readers. Manifestation does not normally come over night, but it will come; just keep work and DON'T YOU QUIT!!!

She wrote about the brand on Instagram,"@patternbeauty is here to empower and nourish curly, coily and tight-textured hair. 3b to 4c. The formulas are unique and packed with luscious & safe ingredients-trust me I know, because my panel and I tried 74 different samples to get these 7 formulas for phase one.⁠ @patternbeauty is for those of us who need more than a quarter size of product. large conditioner sizes that actually fulfill the unmet needs of our community. accessible pricing because everyone should have access to their most beautiful hair in their own shower, and gorgeous packaging that conjures the legacy of our history and makes us all feel like the royalty that we are."⁠⠀

Pattern products will be available for purchase beginning at 9am on September 9th on the Pattern website.

Image Source: WWD

6 views0 comments

Recent Posts

See All