Yes, Issa Rae is a writer, actress, producer, and director, but she will not let that keep her in a box. The Awkward Black Girl has picked up a new career within the industry.
The HBO star has just let the world know she created a new record label, Raedio, in conjunction with Atlantic Records. Raedio is being advertised as an "audio everywhere company", dedicating its time to placing musical talent in movies, TV, podcasts, commercials, and any other media where music can be heard. Raedio will also be overseeing the music services for A Black Lady Sketch Show, HBO's newest comedy show. Raedio will also focus on developing newly signed talent.
Issa Rae has an extreme love for music and it is shown throughout the soundtracks of her show, Insecure. She plans to highlight independent female artists based in Los Angeles. Her show shines a light on industry acts such as Saweetie, Rico Nasty, SZA. She has a desire to put women in the forefront of viewers and listeners minds.
Issa said, “Music has always been an essential part of every project I do and working with emerging talent is a personal passion. Raedio allows me to continue that work within the music industry and audio entertainment space." Rae has been busy outside of the tv/film industry. She recently invested in Streamlytics, became the first female celebrity voice for Google Assistant, all while being the new face of Cover Girl.
Issa launched Raedio last week with a single and video from the new Haitian-American singer TeaMarrr. TeaMarrr caught Rae's attention last year when her song "One Job" received over 1 million streams. Last week, Raedio released TeaMarrr's song, "Kinda Love", which also featured Issa Rae.
Atlantic's COO, Julie Greenwald said,“Issa Rae is a next-level, future-thinking creative force who’s been breaking down cultural barriers and conquering one field after another. She’s made music a central character in her artistic evolution, and now she’s brought all that amazing passion, inspiration, and taste to the formation of Raedio. We’re thrilled to be partnering with Issa and her team on this exciting new venture, and TeaMarrr is the perfect artist to launch with.”
Rae said she is excited to be teaming with Atlantic and helping them to discover new artists.
Congrats Issa, keep taking over!!!