Last week, Jay-Z and Meek Mill announced a partnership to bring Meek’s Dream Chasers label to life within the Roc Nation family. The rappers met last Tuesday in New York City in the presence of a small media group at the midtown headquarters of Roc Nation.
Dream Chasers (DC) will be a joint venture with Roc Nation, with Meek at the helm as president. With that title, he will lead the label, hire staff members, sign and develop new artists. Currently, the label does not have any artists signed. Even though this is a joint venture with Roc Nation, DC will run their own operations, creative strategy, marketing and business affairs. Meek Mill also has plans to establish a recording studio for the artists who do sign to the label. He has a plan to sign artists who will have longevity over the ones consumers will only listen to for a month. He has been sending Jay-Z many artists and Jay-Z said, "he has a super keen eye".
Jay-Z said of Meek, “Everything he has done leading up to this point shows he is ready to [lead] the next generation. We look at the big picture — this is way beyond signing artists and having hot records.” Meek has been a management client with Roc Nation, which is how this relationship started.
Even with the creation of DC, Meek will still make music under Maybach Music Group and Atlantic Records, but has plans to release new content before going on his Legendary Nights tour with Future on August 28th.
Meek created the Dream Chasers name back in 2012, which he has only released mixtapes. He said, "that has given me seven years of experience. I think it’s time for me to dive into the business. I’m 32 years old, I’m in a nice spot in the music business and I can help artists.”
Jay-Z's and Meek Mill's relationship extends beyond music. When Meek was locked up, it was Jay who hired the lawyers to help free the rapper. Upon his most recent release from jail, he and Jay-Z created the REFORM Alliance to lobby for changes in laws and policies concerning parole and probation.
Meek said, “Coming out of prison, I felt I had a responsibility to lead the culture as much as I can. Jay-Z and others that came before me were like the snow plow that made it easier for me and others. I want to be the snow plow of the next generation, taking on those responsibilities, trying to move forward and push the culture forward.”
Closing out, Jay-Z said, “I know he can make music — you’ve heard it. I think he cannot only make music, but make stars. Not only make stars but make films. What we lacked for so long was opportunity. We didn’t own our businesses. We’ve never been in this position before, never had this sort of power. Hip-hop is 40-something years old so we’ve just now gotten to the point where we can really affect change. The music and culture we created — we’ve given it away for so long. It’s understandable. You have to clean the floors before you own the building.”
On top of establishing DC, Meek has recently acquired an ownership stake in the sports apparel retailer, Lids and has become a part of the ownership groups of Ethika Underwear and Milano di Rouge.