The newly cemented billionaire is looking for more ways to climb the billionaire charts. On Tuesday, it was announced that Jay-Z has returned to the dope game, but this time he's going about it the right way. It's like he sold drugs illegally to fund him to sell them legally over 20 years later.
Jay-Z has agreed to a multi-year partnership with Caliva, a California-based cannabis company. Jay will become the company's Chief Brand Strategist, hoping to forge on a creative path and to expand the company's outreach. Jay-Z also has a goal with this venture to be a light in society, to help increase "representation and participation" of individuals with criminal backgrounds who are not authorized to participate in the growing of cannabis.
Jay said, "Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good, and bring people along the way."
Caliva, based in San Jose currently has a farm and two stores in the Northern part of California. The company directly impacts the community by offering steady jobs to people who are affected by the San Francisco-area wage gap. The company's CEO, Dennis O'Malley said, "to have our efforts recognized by the God MC is humbling and confirms our mission of being the most trusted name in cannabis. To find that we were in complete alignment around our values and ethos was just a home run. We believe this partnership is unparalleled in this or any business and we could not be more pleased to be working with him and have him as our Chief Brand Strategist."
Jay-Z has joined Joe Montana as another celebrity to team up with Caliva. The Hall of Fame quarterback has his own venture capital firm and has help raise $75 million for the company.