On last Thursday, May 23, Gillette released an ad that shows a dad teaching his trans son how to shave for the first time. Samson Brown says in the video, "I’m at the point in my manhood where I’m actually happy. It’s not just myself transitioning, it’s everybody around me transitioning." The caption of the video read, "Whenever, wherever, however it happens – your first shave is special."
Samson was grateful for the opportunity to work with Gillette and said the company encourages everyone to be their best self. Gillette loved the confidence and courage Samson exhibited when wanting to shoot the video. From what we can tell, this is the beginning of a partnership between Gillette and Samson.
Gillette has been the poster child when trying to tear down toxic masculinity. Even when it comes to the "Me Too" Movement, Gillette came out and said, "Is this the best a man can get?"Gillette has been highlighting diversity recently and does not care about the backlash and boycotts coming their way.