LeBron James is a community philanthropist hero of sorts. He is always giving away FREE stuff to people who are in need. Now, through his athlete empowerment brand, Uninterrupted, he is giving away bikes in conjunction with Lyft, the ride-sharing app. Youth from all over the country will now have the chance to own a bike thanks to this partnership.
Last week, James showed up at a local YMCA in Harlem to announce the initiative and begin the giveaway process. Bron said this is important to him because, "growing up, a bike changed everything for me. It was more than a way to go see my friends or play basketball - it was a way of life. A bike opened doors, allowed me to get to safe places after school, and gave me access to opportunities I never would have known. I’m proud that Uninterrupted can join Lyft in bringing that access to kids and people in communities across the country .”
The program is titled, LyftUp which according to the website has a goal to "expand transportation access to those who need it most.” In partnership with LeBron's Uninterrupted, Lyft will give people ages 16 to 20 a free year of bike-share memberships, which will be passed out through YMCA clubs. This will be of grave benefit because Lyft says there are 4.5 million Americans without access to reliable and affordable transportation, saying, "it's even harder for young people whose futures depend on their ability to connect with opportunities across the communities they call home."
LeBron was the biggest champion for the program said John Zimmer, President and co-founder of Lyft. He said, “With LeBron as our inspiration, we want to demonstrate how transportation can be a spark that helps young people reach their full potential. The future of transportation is exciting, and we feel a deep responsibility to help make transportation accessible to all."
The program is set to begin in New York and venture to places such as Chicago, San Francisco, Oakland and San Jose.