Young Thug and Kevin Liles are asking all historically black colleges and universities (HBCUs) to enter their bands in the "Hot" Battle of the Bands Challenge. "Hot" is Young Thug's song, which is currently sitting at 32 on the Billboard Top 100 list. The winner of the challenge will receive a check for $25,000 from Young Thug's label, Young Stoner Life Records and Kevin Liles' 300 Entertainment.
The challenge is a digital campaign that is asking the bands at these institutions to post videos on TikTok to be shared on Facebook, Twitter, Instagram, and YouTube. Bands are encouraged to display their school spirit and their musical and marching talent to the rapper's song.
Thug and Liles drew inspiration from a recent appearance by Young Thug on The Tonight Show Starring Jimmy Fallon. He performed with members of the Diamond Marching Machine from Temple University.
The contest is only open to HBCUs and ends on December 1st. The school bands or band members must create a TikTok account and post the videos with the following hashtags:
To win the challenge and $25,000, a school must receive the highest engagement across all the social media platforms on their Battle of the Bands video. Kevin Liles, a product of Morgan State, an HBCU said, “I come from an HBCU; I started out at the school of engineering at Morgan State University and there would be no me without my experience at MSU. Homecomings and the power of their marching bands have always been at the core of an HBCU’s school spirit. Our commitment from Young Thug and 300 is to support those very creatives who give their all and inspire us to build upon the HBCU communities. On behalf of Young Thug and I will always commit to putting the arts at the front of our philanthropic efforts.”